hello buttercup

Hello Buttercup is a colourful boutique brand curating clothing, toys, books and gifts for babies, kids and mums.

A playful concept store built for families who love colour and creativity.

We focus on playful design, quality pieces and brands that celebrate individuality. Everything you see in store and online is handpicked with intention, chosen for creativity, personality and that “where did you find that?” feeling.


curated with intention

We believe childhood should be expressive. Creative. Full of colour.

Our shelves are filled with independent labels, Australian brands and thoughtfully designed pieces that feel a little different from the mainstream, pieces that spark imagination and confidence.

As we grow, so does our women’s collection, because mums deserve to feel just as confident and inspired as their little ones.


founder story

Hello Buttercup began as a late-night idea during early motherhood. I was searching for fun, colourful pieces for my son and realised our community didn’t have access to brands like that.

What started online during nap times quickly grew into something bigger, leading to our Bordertown storefront and a growing online community across Australia.

I’m proud of how far this brand has come, and even more excited about what’s ahead.

Laetitia

Free Shipping

on orders of $129.00+

easy returns

14 day returns availble

secure payments

with Afterpay & Paypal

happiness guaranteed

products to make you smile

×